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Why Small Businesses Should Accept Credit Card Payments

In today’s climate, there’s an even greater demand for a quicker turnover on business-to-business (B2B) payments than in the past. B2B businesses are constantly looking to identify faster ways of collecting payments to strengthen the business’s cash flow.


Luckily the automated B2B payments space continues to grow at an exponential pace, improving and increasing the options for small and medium-sized businesses (SMBs), accountants, and bookkeepers to receive payments. Moreover, as companies provide more payments choices, it puts greater buying power in the customers’ hands to grow their businesses.


Accordingly, SMBs have transitioned from collecting paper check payments to receiving payments through ACH payments, EFT payments, wire transfers, and credit cards. Amongst different receivables options, credit cards offer unrivaled benefits to those businesses looking to maximize their cash flow and bring more security around business payments.


Today, we’ll help you understand the importance of accepting online credit card payments and explain how it can enrich your business, including improving cash flow.


Table of Content

Why Accept Online Credit Card Payments?


As digital payment options become widespread with a spike in adoption rates, businesses are continuously moving away from traditional payment methods like paper check payments. Online credit card payment is reported to be the next big opportunity in B2B payments among the different digital payment options.


A survey by Mercator Advisory Group revealed an increase of 8 percent in SMBs’ use of business credit cards between 2019 to 2020. Now, this explains why your business may have felt the pressure from your customers to accept credit card payments. Not having a credit card payment option available could lead to missed opportunities.


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Benefits of Accepting Online Credit Card Payments


The most discussed benefits of accepting online credit cards as a method to collect accounts receivable are reduced costs and time saved for a business. However, there are greater gains for your business on accepting online credit card payments.


Boost Revenue with New Customers


Amongst SMBs, accepting B2B payments with credit cards is not as widely used as others forms of digital payments. Thus, offering credit card payment as an option opens windows to adding new customers while increasing the competitiveness of your businesses. By accepting online credit card payments, never lose a sale and secure your business’s potential revenue, creating a competitive differentiator.


Besides, with the growing number of digital payment options to receive payments, it’s wise for your business to adopt early on currently available accounts receivable collection methods. So, later on, when new receivable options are introduced to the market, your business has the time and resources to test out the new payment collection method—not rushing and having enough time for your business to adjust and adapt the new accounts receivable practice reducing possible friction that can disrupt your business.


Increase Customer Satisfaction and Reduce Churn Rate


As for your existing customers, offering an online credit card payment option can help lock in your current customers and prevent them from switching out to your competitor that provides a credit card payment—keeping the churn rate low. Moreover, your customers may have already shown a preference to do business with credit cards. What’s better customer satisfaction than having them feel heard.


By accepting online credit card payments while your company is securing payment, on the other hand, allows flexibility for your customers, freeing up their working capital. Providing customers with diverse ways to pay their bills naturally increases customer satisfaction and ensures a channel for you to receive payments.


Improve Cash Flow


Adding online credit card payments as a new stream to receive payments will accelerate the speed to close accounts receivable. On average, the processing time for online credit card payments is much faster than other digital payment options.


Receiving an online credit card payment takes approximately two business days to clear, whereas other forms of digital payments usually range from four to seven businesses days before your business receives the payments. Given access to collect funds faster will accelerate cash inflows for your business. Plus, improved cash forecasting making easier to control cash flow.


Additionally, your business can offer advance early payment discounts, incentivizing your customers to pay on time or even earlier. With credit cards, your customers have a float period, so they don’t need to have the actual cash in the bank when making the payment—allowing your customers to take the incentive you are offering. On the other hand, invoice to cash becomes faster for your business.


Increase Security with Transparency


As your customers steer away from making paper check payments, it reduces the potential fraud threats to your business related to receiving check payments. Indeed, in the latest report by AFP, checks (66%) followed by wire transfers (39%) were the top two payment methods targeted for fraud.


Furthermore, as credit cards are not connected directly to the customers’ bank accounts, it lowers the exposure to risks and increases security. Plus, most business credit cards are protected with liability coverages, creating extra protection for your business and customers.


Accepting online credit card payments also provides complete financial transparency from the start of the transaction to the end, making your payment collection processed more secured. Besides, for your customer to have a credit card, they are pre-screened by their credit card companies before getting their business credit cards issued. Further minimizing the risks and effortless adds an extra layer of protection for your company.


Streamline Collecting Payments


Payments Canada found that amongst SMBs, as the usage of checks declines, there’s an increase in the number of businesses using cards. No more waiting for the mailed checks to be received in time for payment due date, wasting time manually processing paper check payments, bounced checks, chasing after your customers to receive replacement checks, and manually correcting the books. With credit cards, your customers can make payments in time regardless of having the actual cash on hand while your business has the money deposited into your bank.


Moreover, adopting an accounts receivable automation (AR Automation) tool with an online credit card receivable feature eliminates manual efforts while simplifying reconciliation. As a result, make your business finance automatically streamlined.


A survey conducted by the Association for Financial Professionals (AFP) found that over 60% of organizations believe that B2B transactions are benefiting the most from faster payments. Your business can increase payment collection efficiency by accepting online credit card payments while reducing bad debt expenses and accounts receivable write-offs. 


Reduce Cost and Save Time


Online credit card payment is a favorable alternative to eliminating paper check payments. Your company can avoid the high cost of manually processing paper checks and forgo waiting time on receiving check payments, saving both cost and time.


As stated previously, an online credit card with AR automation means reduced manual work and zero effort in the reconciliation process. Take the opportunity to optimize unnecessarily administrative costs and reduce administrative burden.


Now What?


Now, you understand the importance and benefits of accepting online credit card payments from your customers. What’s next? Be ready to add a credit card payment option for your customers upon the release of the feature by using Plooto with a   free 30-day trial to eliminate tedious manual financial processes.


About Plooto


Plooto is a cloud-based accounts payable and accounts receivable software that integrates with popular accounting software (QuickBooks and Xero). With Plooto, your business can consolidate all financial processes into a single software. Plus, Plooto includes various accounts receivables options besides credit card payments, like pre-authorized payments (PAD).

Plooto is the all-in-one solution known for ease of use for all types of businesses, so simple that no accounting or financial background is needed. Plooto will be your organization’s best friend in taking care of both your business payments and receivables.


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