VIDEO
Nail down your niche & find your ideal clients
Watch the video
Most accounting firm owners know they should specialize, but many struggle to identify the right niche to pursue. And guessing could be a costly mistake.
Ryan Lazanis of Future Firm scaled his own accounting firm before selling it and now spends his time helping other firm owners build stronger, more focused practices.
In this workshop, he shared that expertise for free: a simple, repeatable framework for identifying the niche and clients most likely to value what you do.
Watch the video, and you'll also get access to a custom AI tool Ryan uses live in the session, so you can put the framework to work and evaluate your own niche opportunities.
Watch the video to:
- Learn Ryan's step-by-step framework for identifying a profitable niche
- Use a custom AI tool live to evaluate real niche opportunities in real time
- Walk away with clarity on whom to target, whom to avoid, and where to focus your growth
About Ryan
Ryan Lazanis, CPA, scaled his cloud accounting firm from $0 to multiple 7 figures in just 5 years – while working about 35 hours a week. He then sold it to a large multinational corporation for a solid payout.
Today, he runs Future Firm, where he coaches 750+ firm owners and helps his 9,000+ newsletter readers systematize their firms and work less hours.
About Plooto
Plooto is a payment automation platform that helps accountants and their clients streamline accounts payable and receivable in one secure, easy-to-use solution. With automated workflows, built-in controls, and seamless accounting software integration, Plooto reduces manual work, minimizes risk, and eliminates costly human errors.
Designed to keep businesses in the driver’s seat, Plooto ensures that funds move with explicit approvals and full visibility — helping firms and their clients save time, stay compliant, and scale with confidence.
Founded in 2015 and headquartered in Toronto, Plooto serves over 14,000 businesses across North America and integrates with QuickBooks, Xero, and NetSuite for effortless reconciliation.
