Paul uses his accounting software to create an invoice.
Plooto automatically imports the invoice, and sends a request for payment to the client, Shelley.
Shelley enters her payment details in a secure form, money is transferred to Paul's account, and the accounting software is instantly reconciled.
Paul saves time and money, gets paid faster, and doesn't have to deal with credit card fees. Shelley doesn't have to hunt for a check and an envelope, and she doesn't have to share her banking information with Paul.